Supermarket catalogs transformed. Create cheaper, faster catalogs with Producty®
Managing weekly promotional catalogs across 15,000+ SKUs with constantly changing prices? Supermarket catalog production doesn't have to consume 40+ hours per week.
Supermarket catalogs are typically 8-32 pages produced on a weekly or fortnightly cycle, combining thousands of fast-moving SKUs with promotional pricing, supplier-funded panels, and seasonal merchandising — all of which has to be accurate the day it hits letterboxes.
Producing Supermarket catalogs can be a time consuming, costly and complex exercise, especially when they require frequent price changes (with weekly ads and promotions), consideration of perishable vs. non-perishable products, and seasonal product rotation.
Creating your Supermarket catalogs with Producty® will transform your catalog production – increasing the quality of your catalog while at the same time reducing time, cost and errors.
Book a 30-minute walkthrough. Bring a CSV or Excel file of your products and we’ll have it loaded into Producty® before the demo’s over. You’ll see what your catalog could look like before you leave the call.
Supermarket catalogs - fresh food & packaged goods
Producty® for Supermarket catalogs
Producty® is a product information management platform designed for creating catalogs and other product-related output.
Using Producty® to create Supermarket catalogs will allow you to import data from your existing ERP or business software, refine the catalog structure, layout, report, and create automated pages inside InDesign.
Drag-and-drop tree
Producty® includes rich Supermarket sample data to help you get started. Adapt to reflect your unique product mix and promotional strategy.
Abstract report
Verify data accuracy upfront and catch errors before they become costly design revisions.
Flat plan report
Visualize page layouts and approve structure early - no need for mockups in InDesign, PowerPoint or Excel.
Layout automation
Catalog pages are created in InDesign automatically – ready for press/printing or for any final tweaks. Pricing and other information can be auto-updated.
Key Producty® features for Supermarket catalogs
Producty® includes many features to streamline your entire catalog production workflow—managing data imports, organizing product images, planning page layouts, tracking team activity, and automating the final InDesign output. View the full list of Producty® features.
Any-time import of products & attributes
Keep your catalog in sync with externally managed data from your ERP or spreadsheet. Import updates at any time to maintain current pricing and product information.
Image manager
Manage your product and category images. Upload, organise, crop and optimise images for print and digital catalogs.
Drag-and-drop page planner
Visually plan your catalog layout page by page. Drag products onto pages, arrange layouts and see your catalog structure before exporting to Adobe InDesign®.
Live-data proofing
Review PDF catalog proofs with product data overlaid directly on the page. Click any product region to see linked data, annotate changes and track revisions — all without leaving your browser.
Producty® InDesign automation
Automatically generate InDesign catalog pages from your product data — no expensive plugins required.
The Producty® advantage for Supermarket catalogs
Transform your catalog production with streamlined, automated processes and real-time collaboration. Give your team the tools and visibility they need to work smarter, not harder—and deliver outstanding catalogs every time.
Increase Accuracy
Rest easy knowing changes including pricing can be updated automatically
Eliminate manual entry errors across thousands of SKUs. One update flows instantly through your entire catalog.
Increase Collaboration
Your whole team works from the same single source of truth
Sales, purchasing, and marketing access identical product data. No more version conflicts or outdated specs.
Save Time
Hours of catalog work reduced to minutes with automation
Auto-generate pages, bulk update pricing, and sync with your ERP. Focus on strategy, not spreadsheets.
Save Money
Cut labor costs while reducing expensive ordering mistakes
Reduce direct labor required to create catalog pages. A manually produced catalog costing $26,000 could cost just $15,000 automated – saving $11,000 (42%) in the first year alone.
Boost Engagement
Faster, more accurate catalogs keep customers coming back
Professional layouts, up-to-date inventory, and consistent branding increase customer confidence and repeat orders.
Create More Versions
Re-use templates to easily produce catalogs for different markets or segments
One master catalog becomes many. Quickly generate region-specific pricing, language variants, or customer-tailored versions without rebuilding from scratch.
Supermarket catalogs generate revenue through reference panels, supplier promotions, and rate-carded ad spots.
Producty® manages panel artwork and placement alongside your product data.
Everything you need for high-performing Supermarket catalogs
Suggested plan
Set up your account
View all pricing plans & inclusions.
Included in your onboarding
A guided kickoff, scaled to your plan. We set your catalog structure up right from the start, so the foundations don’t come back to bite you.
Included in all paid plans:
- Initial catalog structure setup
- Category text setup
- Product attribute configuration
- Initial product data import — we’ll do it together and show you how
- Template review using our template contact sheet
- Page size, gutter & margin advice
- Platform walkthrough & Q&A session
Whenever you need more, we're here
Onboarding gets you live. We stick around for what comes next — because catalogs grow, data gets messier, and new needs turn up.
Extend with professional services:
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Bespoke template design and implementation
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Advanced data source and ERP integration
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Complex multi-catalog and multi-brand architecture
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Proactive catalog production support
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Strategic consulting via Catalog Automation Pty Ltd and selected partners
Essentials
€1,690
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Best-practice template architecture
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Catalog data health assessment
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Scalable attribute framework configuration
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Productivity-focused team enablement
10 hours
Advanced
€3,790
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Cross-system workflow refinement
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Integrated data-flow audit
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Priority technical & operational guidance
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Proactive catalog performance review
25 hours
Partner
€6,790
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Comprehensive catalog transformation
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Custom automation development
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Ongoing strategic support
50 hours